When companies large and small want to reach customers and prospects, they rely on e-mail marketing primarily because it’s fast and affordable.
Today, construction businesses and contractors are using e-mail marketing campaigns tied in to landing pages that are custom designed and programmed for easy distribution and powerful reporting. What’s more, savvy construction companies are now integrating social-media marketing vehicles into their e-mail campaigns and leveraging powerful and geo-targeted applications like Twitter and Facebook. What do all of these marketing tactics have in common? The cloud is now the preferred platform for distribution, measurement and marketing campaign scalability.