When the advertising agency Grey New York decided to move from a location they’ve occupied for 45 years, the new space had to meet a number of very specific criteria.
The company, whose clients include such heavy-hitters as Procter & Gamble and the National Football League, was founded in 1917. But its changing roster of clients demanded a modern facility. In addition, the company was purchased by the larger conglomerate WPP, whose CEO restructured the company. The move had to consolidate 1,200 employees, who formerly occupied 21 floors in private offices, to six open floors with a total reduction of 110,000 sq ft of space. The company chose the newly renovated 15-story building at 200 Fifth Avenue.