Walking the Walk, Firms Lighten Up Their Environmental Loads
Construction industry companies of all sizes are turning shades of green, implementing internal sustainability practices that range from recycling paper to building LEED-platinum headquarters buildings. They are driven by an assortment of ethical, economic and marketing factors, but whatever their reasons, the shift is resulting in a change in construction's workplace environment and attitudes.
"It's the right thing to do," is the most widely heard explanation for the shift to green. Others say they are "walking the walk" or "practicing what we preach" to demonstrate their commitment to sustainability. But inevitably, they add that going green also brings significant financial benefits, including lower utility bills, improved productivity, new clients and increased competitiveness and top recruits.