When Turner Construction Co. introduced business information modeling (BIM) for building the new University Medical Center of Princeton, it immediately inspired a medical metaphor for the owner: brain imaging technology used by neurosurgeons.
Barry Rabner, president and CEO of Princeton Healthcare System, the owner of the Plainsboro, N.J.-based medical center, compared BIM to how neurosurgeons inject blood vessels with dye and rotate images of the brain on an axis. “As the owner we wanted to keep costs as low as possible while maximizing usable space,” he says. “BIM helped reconcile those needs.”