Content Marketing
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Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
Sponsor a unique collection of your company’s thought leadership content co-branded with ENR and designed as a downloadable digital eBook. Leverage the most influential and respected construction industry media brand while generating high-quality leads!
Topic-specific eBooks are hosted on ENR.com and deployed to ENR’s audience through a co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way, we handle all publishing details, from design, production, and hosting on ENR.com, to marketing to ENR’s community of engineer and construction professionals and providing leads for your business development efforts.
| You Receive... | Single-Sponsor |
| Full page ad | 3 |
| Logo on cover (Linked to your website) | ✔ |
| Sponsor article* (1,000-1,200 words) | 3-5 |
| Logo on deployment eBlast | ✔ |
| Leads from deployment eBlast | ✔ |
*Not required
An ENR webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 609 average registrant leads.*
Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through ENR’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.
Co-branded with ENR to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Looking to speak directly to our audience with all of your own content and ads? Utilize our Third-Party eBlasts that deploy your message straight to our qualified audience of engineering and construction professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
An Interactive Product Spotlight (IPS) is an effective and engaging way to highlight your product, content, service or event. With dynamic scrolling or multi-page format, viewers can navigate their own path to videos, photos, product descriptions, technical specs, testimonials, case studies, and more.
BENEFITS:
- Your IPS created by our design professionals through a collaborative process
- Hosted for ONE YEAR on ENR’s website
- Equipped for embedding on your company website or Facebook page, or for use as a sales tool
- Promoted via email to active and engaged construction professionals
- Includes deployment leads and analytics
INTERACTIVE PRODUCT SPOTLIGHT EXAMPLE
Boost engagement by transforming your static infographic into an interactive experience!
BENEFITS:
- Your Infographic created by our design professionals through a collaborative process
- Hosted for ONE YEAR on ENR’s website
- Equipped for embedding on your company website or Facebook page, or for use as a sales tool
- Promoted via email to active and engaged construction professionals
- Includes deployment leads and analytics
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to ENR’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and ENR will promote your podcast to our readers.
- Choose your podcast option and let us do all the work!
- Podcast emailed to ENR’s readers (Multi-deployment Packages Available)
- Hosted for one year on ENR’s website
- Promoted in ENR eNewsletter’s
- Promoted through ENR’s social media pages
- OPTION 1: Supply your own podcast
- OPTION 2: Record your podcast with our Editor, over the phone or in-person
ENR offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the ENR audience of construction professionals. Your content geared toward the topic ensures your company name becomes synonymous with the topic you choose.
BRANDING
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
• Banner ads run on all InfoCenter pages
• Call out on the ENR website and in the eNewsletter
• Promotion in the ENR magazine
• 3 custom eBlasts
• Logo on all promotions
SUPPORT
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from Orangetap, our marketing services agency.
Professionals turn to ENR for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on ENR.com alongside our trusted editorial. ENR will then drive traffic to your dedicated content page through multi-channel marketing efforts!
HOSTED on ENR.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
FEATURED across all ENR.com pages for 30 days (15 days if concurrent Native campaign is running)
HIGHLIGHTED in four deployments of ENR’s Weekly Insider eNewsletter
DEPLOYED once via dedicated eBlast to subscribers of ENR’s Weekly Insider eNewsletter
CAMPAIGN EXTENSION: Extend your Native Advertising campaign from 6 to 12 months with our Campaign extension for an additional charge. Your campaign may also be extended into Web Seminars, additional email blasts or print media. Regional Native Advertising campaigns are also available. Contact us for more information.
Celebrating the most influential achievements in the engineering and construction industry at three prestigious events.
Focusing on key steps women can take to expand their influence, boost industry growth potential and inspire and empower each other.
Bringing together members of the buildings design and build team to learn about new techniques, technologies, materials, products and processes that will foster innovation and accelerate their construction projects.
Networking and interactive sessions examining the business and design issues driving AEC technology.
Education and networking with ENR’s recent Top Young Professionals winners.
Making valuable business connections with a niche audience, including senior-level executives from the Port Authority of New York & New Jersey.
Honoring the global project teams behind outstanding design and construction efforts during the past year.
Supporting the winning best projects across the nation!
BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of ENR, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
SHOOTING
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
SOUND
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
PRE-PRODUCTION
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
TELEPROMPTER
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
LIGHTING
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
ENR can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
CONTENT OPTIONS:
- WHITE PAPERS
- ARTICLES
- BLOG POSTS
- SOCIAL MEDIA CONTENT
- TECHNICAL PAPERS
- CASE STUDIES
- AND MORE!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
ENR can deploy your White Paper via email to construction professionals with our White Paper eBlast. Since they know and trust the content of ENR, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks
- 1 Media Owner’s Data, ENR Averages 2020
- 2 ClearSeas Research, ENR Reader Preference Profile Study, March 2020
- * ENR Average Webinar Stats, 2020
- + ClearSeas Research Webinar Attendee Interest Study, July 2020
- ^ Media Owner’s Data, ENR averages Jan.-July 2020
Brand Awareness
Lead Generation
Content Marketing
Market Research
Events
Asset Development
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