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Home » Brand Awareness

Brand Awareness

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WHY ENGINEERING NEWS-RECORD?

Engineering News-Record (ENR) is the only media brand reporting news, data, rankings, analysis and commentary essential to decision-makers in the approximately $11-trillion global construction industry.7 As the industry’s trusted source, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally and globally.

Consequently, ENR provides the greatest reach and highest engagement among general and specialty contractors, design firms, project owners and critical suppliers!1

Regional Editions map/coverage.

 

EDITORIAL CALENDAR
AUDIENCE
62,226

Total Magazine Circulation3

A $780-BILLION U.S. MARKET4
Purchase Authority audience graph.


Advertising Perceptions5
ENR Ads Educate

ENR Positive Influence
Reader Influence2
ENR Reader Influence

ENR Purchase Actions

 

PUBLICATION AD SIZES
National
Examples of national ad sizes.
Examples of national ad sizes.

 

Regional
Examples of regional ad sizes.
Examples of regional ad sizes.

 

 

DISTINGUISHED DEPTH AND UNSURPASSED AUTHORITY

 

ENR Distinguished Depth

 

Engineering News-Record inspires construction and engineer professionals with the latest on best projects, products and features that point to future trends and leaders. Each month, ENR reports on news, data, rankings, analysis and commentary essential to the global construction industry. Delivered twice-monthly to your mailbox or inbox, these issues include coverage from around the U.S. and the globe.


CONSTRUCTION'S MOST USEFUL MEDIA BRAND2

23 Editors/Reporters
The AEC industry's largest editorial staff

26 Awards
ENR earned three national and six regional awards from American Society of Business Publication Editors; three Telly Awards; 17 Azbees and nine Jesse H. Neal awards over the past three years; Jan Tuchman received the 2019 ECC Achievement Award and the G.D. Grain Award for distinguished editorial career; Scott Blair received CMA’s Tudor Van Hampton Award for Editorial Excellence

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DIGITAL EDITION SPONSORSHIPS

Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.

 

Digital Edition traditional and contents views.
Digital Edition features.


Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.

 

FULL SPONSORSHIP
(Limit one sponsor per issue.)

PACKAGE INCLUDES:

  • Full Page Ad Across from front cover
  • Mention with logo in Digital Edition Reminder eBlast

 

PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

 

INTERSTITIAL SPONSORSHIP
(Limit of 3 sponsors per month.)

Ad will run in-between the pageviews on both desktop and mobile. 660 x 660 (ad will auto shrink to fit mobile screens)

 

VIDEO PAGE SPONSORSHIP
(Limit one sponsor per month.)

Video will run as a stand alone within the digital edition on both desktop and mobile.

 

Digital Edition Persistent Sponsorship.
Digital Edition Persistent Sponsorship.
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WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Engineering News-Record aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of ENR’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes
Responsive ad examples. Responsive ad examples.

ENR's homepage.
294,219

Avg. Monthly Website Users6

ROS (RUN OF SITE) DESKTOP TABLET MOBILE
SUPER LEADERBOARD 970 x 90 728 x 90 320 x 50
PUSHDOWN 970 x 90
(expands to 970 x 415)
728 x 90
(expands to 728 x 415)
320 x 50
(expands to 320 x 415)
LEADERBOARD 728 x 90 728 x 90 320 x 50
BILLBOARD 970 x 250 728 x 90 320 x 50
HALF PAGE 300 x 600 300 x 600 300 x 250
WIDE SKYSCRAPER 160 x 600 160 x 600 300 x 250
MEDIUM RECTANGLE 300 x 250 300 x 250 300 x 250

HOME PAGE ONLY DESKTOP TABLET MOBILE
MIDDLE SUPER LEADERBOARD 970 x 90 728 x 90 320 x 50
ADHESION BANNER 950 x 90
(expands to 950 x 460)
728 x 90
(expands to 768 x 768)
320 x 50
(expands to 320 x 480)

TOPIC SPONSORSHIPS

A topic sponsorship on ENR.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.


TOP 10 TOPICS:
  1. Risk
  2. Safety Health
  3. Government
  4. Business
  5. Finance
  6. Projects
  7. Transportation
  8. Workforce
  9. Contractor Business Strategy
  10. Buildings

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ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ENR.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert ENR’s browsing customers into visitors to your website!

Online retargeting chart

Purchase online display ads on ENR.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

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eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.


TOPIC-SPECIFIC eNEWSLETTERS


ENR Equipment eNewsletter. ENR Equipment

A bi-weekly eNewsletter covering the latest tools of the trade, offering insights into equipment and material trends, and technology that are making construction projects safer, productive and profitable.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)

18,734 Subscribers6
24.6% Avg. Open Rate8 | 5.7% Avg. Click-Thru8



ENR Futuretech. ENR Futuretech

A bi-weekly eNewsletter covering the spectrum of business, construction and information technology to help AEC industry leaders boost productivity.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)

22,773 Subscribers6
23.9% Avg. Open Rate8 | 4.7% Avg. Click-Thru8



ENR Risk Review. ENR Risk Review

A bi-weekly eNewsletter devoted to construction related risk, insurance, surety, regulatory compliance, ethics and law.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)

20,510 Subscribers6
26.4% Avg. Open Rate8 | 7.5% Avg. Click-Thru8



ENR Energy. ENR Energy

A monthly eNewsletter focusing on news, trends and opportunities in the construction industry in the energy-related markets.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)

16,852 Subscribers6
25.6% Avg. Open Rate8 | 5.3% Avg. Click-Thru8



ENR Workforce. ENR Workforce

A monthly eNewsletter focused on news and trends in talent development and management at all levels in global construction sector firms and organizations.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)

23,303 Subscribers6
26.6% Avg. Open Rate8 | 7.0% Avg. Click-Thru8



Contractor Business Strategy. Contractor Business Strategy

A monthly eNewsletter targeted at the leaders of commercial contracting firms.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)

12,779 Subscribers6
27.9% Avg. Open Rate8 | 6.4% Avg. Click-Thru8



 

 

MEMBER ONLY eNEWSLETTERS

ENR Daily News Alert. ENR Daily News Alert

A members only daily eNewsletter featuring the top two news stories in construction every morning.

View a Sample


Ad Position
Text Ad with URL Link

29,093 Subscribers6
25.6% Avg. Open Rate8 | 7.7% Avg. Click-Thru8



ENR Weekly Insider. ENR Weekly Insider

A members only weekly eNewsletter featuring a wrap-up on the week’s top construction stories so you don’t miss a thing.

View a Sample


Ad Position
Leaderboard (Top)
Leaderboard (Middle)
Leaderboard (Bottom)

30,441 Subscribers6
23.4% Avg. Open Rate8 | 5.5% Avg. Click-Thru8



 

 

REGIONAL eNEWSLETTERS

ENR California eNewsletter. ENR California

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in California and Hawaii.

6,156 Subscribers6
28.6% Avg. Open Rate8 | 6.2% Avg. Click-Thru8

View a Sample

ENR MidAtlantic eNewsletter. ENR MidAtlantic

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia and West Virginia.

5,998 Subscribers6
26.1% Avg. Open Rate8 | 7.6% Avg. Click-Thru8

View a Sample


ENR Midwest eNewsletter. ENR Midwest

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in the Midwest.

5,222 Subscribers6
27.5% Avg. Open Rate8 | 7.4% Avg. Click-Thru8

View a Sample

ENR Mountain States eNewsletter. ENR Mountain States

A bi-weekly enewsletter capturing groundbreaking construction people, projects and trends at work in Colorado, Idaho, Montana, North Dakota, South Dakota, Utah and Wyoming.

3,628 Subscribers6
27.1% Avg. Open Rate8 | 6.5% Avg. Click-Thru8

View a Sample


ENR New England eNewsletter. ENR New England

A monthly eNewsletter capturing groundbreaking construction people, projects and trends at work in Maine, Vermont, New Hampshire, Massachusetts, Rhode Island and Connecticut.

4,176 Subscribers6
27.8% Avg. Open Rate8 | 7.7% Avg. Click-Thru8

View a Sample

ENR New York eNewsletter. ENR New York

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in New York and New Jersey.

4,755 Subscribers6
28.0% Avg. Open Rate8 | 6.7% Avg. Click-Thru8

View a Sample


ENR Northwest eNewsletter. ENR Northwest

A monthly eNewsletter capturing groundbreaking construction people, projects and trends at work in Washington, Oregon and Alaska.

2,154 Subscribers6
30.4% Avg. Open Rate8 | 8.1% Avg. Click-Thru8

View a Sample

ENR Southeast eNewsletter. ENR Southeast

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Puerto Rico.

6,494 Subscribers6
29.6% Avg. Open Rate8 | 8.0% Avg. Click-Thru8

View a Sample


ENR Southwest eNewsletter. ENR Southwest

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Arizona, Nevada and New Mexico.

4,959 Subscribers6
26.4% Avg. Open Rate8 | 6.4% Avg. Click-Thru8

View a Sample

ENR Texas & Louisiana eNewsletter. ENR Texas & Louisiana

A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Arkansas, Louisiana, Mississippi, Oklahoma and Texas.

5,891 Subscribers6
27.2% Avg. Open Rate8 | 8.2% Avg. Click-Thru8

View a Sample

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SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. ENR offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.


NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

Twitter logo.
51,481
Twitter Followers3

Facebook logo.
18,823
Facebook Likes3

Linkedin logo.
7,720
Linkedin Members3
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CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

Categories Include:
  • Jobs
  • Training
  • Courses
  • Business Services
  • Bid Notices
  • And more!
ENR Classifieds
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CONTINUING EDUCATION
CE CEUs

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.


Continuing Education Center IACET Accredited Provider RCEP Logo AIA Logo PDH Logo
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DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

DRIVE
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SOURCES REFERENCED
  • 2 ClearSeas Research, ENR Reader Preference Profile Study, March 2020
  • 3 ENR AAM Consolidated Media Report, June 2020
  • 4 Dodge Data & Analytics. Construction starts values forecast as of 2019 Q2 (based on history as of 2019 Q1)
  • 5 Signet ENR AdProbe Report, May 2019
  • 6 Media Owner’s Data: 2020 Q4 Average
  • 7 Rider Levett Bucknall, 2020
  • 8 Media Owner’s Data, based on averages from February 1, 2020 - July 31, 2020

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead Generation Lead Generation
Content Marketing Content Marketing
Market Research Market Research
Events Events
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
AR Logo BE Logo CSTD Logo ENR Logo FCI Logo Floor Trends Logo GeoDataPoint Logo POB Logo Roofing Contractor Logo R&R Logo Stone World Logo Tile Logo W&C Logo

 

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BNP Media is North America's largets privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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