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WHY ENGINEERING NEWS-RECORD?
Engineering News-Record (ENR) is the only media brand reporting news, data, rankings, analysis and commentary essential to decision-makers in the approximately $11-trillion global construction industry.7 As the industry’s trusted source, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally and globally.
Consequently, ENR provides the greatest reach and highest engagement among general and specialty contractors, design firms, project owners and critical suppliers!1
Advertising Perceptions5
PUBLICATION AD SIZES
National
Regional
DISTINGUISHED DEPTH AND UNSURPASSED AUTHORITY
Engineering News-Record inspires construction and engineer professionals with the latest on best projects, products and features that point to future trends and leaders. Each month, ENR reports on news, data, rankings, analysis and commentary essential to the global construction industry. Delivered twice-monthly to your mailbox or inbox, these issues include coverage from around the U.S. and the globe.
CONSTRUCTION'S MOST USEFUL MEDIA BRAND2
23 Editors/Reporters
The AEC industry's largest editorial staff
26 Awards
ENR earned three national and six regional awards from American Society of Business Publication Editors; three Telly Awards; 17 Azbees and nine Jesse H. Neal awards over the past three years; Jan Tuchman received the 2019 ECC Achievement Award and the G.D. Grain Award for distinguished editorial career; Scott Blair received CMA’s Tudor Van Hampton Award for Editorial Excellence
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DIGITAL EDITION SPONSORSHIPS
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.
FULL SPONSORSHIP
(Limit one sponsor per issue.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
INTERSTITIAL SPONSORSHIP
(Limit of 3 sponsors per month.)
Ad will run in-between the pageviews on both desktop and mobile. 660 x 660 (ad will auto shrink to fit mobile screens)
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per month.)
Video will run as a stand alone within the digital edition on both desktop and mobile.
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. Engineering News-Record aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of ENR’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
289,170
Average Website Users3
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on ENR.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad.
TOP 10 TOPICS:
- Risk
- Safety Health
- Government
- Business
- Finance
- Projects
- Transportation
- Workforce
- Contractor Business Strategy
- Buildings
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ENR.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert ENR’s browsing customers into visitors to your website!
Purchase online display ads on ENR.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
TOPIC-SPECIFIC eNEWSLETTERS
ENR Equipment
A bi-weekly eNewsletter covering the latest tools of the trade, offering insights into equipment and material trends, and technology that are making construction projects safer, productive and profitable.
| Ad Position |
| Leaderboard (Top) |
| Leaderboard (Middle) |
| Leaderboard (Bottom) |
21,705 Subscribers6 |
ENR Futuretech
A bi-weekly eNewsletter covering the spectrum of business, construction and information technology to help AEC industry leaders boost productivity.
| Ad Position |
| Leaderboard (Top) |
| Leaderboard (Middle) |
| Leaderboard (Bottom) |
25,984 Subscribers6 |
ENR Risk Review
A bi-weekly eNewsletter devoted to construction related risk, insurance, surety, regulatory compliance, ethics and law.
| Ad Position |
| Leaderboard (Top) |
| Leaderboard (Middle) |
| Leaderboard (Bottom) |
20,910 Subscribers6 |
ENR Energy
A monthly eNewsletter focusing on news, trends and opportunities in the construction industry in the energy-related markets.
| Ad Position |
| Leaderboard (Top) |
| Leaderboard (Middle) |
| Leaderboard (Bottom) |
19,081 Subscribers6 |
ENR Workforce
A monthly eNewsletter focused on news and trends in talent development and management at all levels in global construction sector firms and organizations.
| Ad Position |
| Leaderboard (Top) |
| Leaderboard (Middle) |
| Leaderboard (Bottom) |
24,230 Subscribers6 |
Contractor Business Strategy
A monthly eNewsletter targeted at the leaders of commercial contracting firms.
| Ad Position |
| Leaderboard (Top) |
| Leaderboard (Middle) |
| Leaderboard (Bottom) |
13,296 Subscribers6 |
MEMBER ONLY eNEWSLETTERS
ENR Daily News Alert
A members only daily eNewsletter featuring the top two news stories in construction every morning.
ENR Weekly Insider
A members only weekly eNewsletter featuring a wrap-up on the week’s top construction stories so you don’t miss a thing.
| Ad Position |
| Leaderboard (Top) |
| Leaderboard (Middle) |
| Leaderboard (Bottom) |
26,834 Subscribers6 |
REGIONAL eNEWSLETTERS
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. ENR offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Categories Include:- Jobs
- Training
- Courses
- Business Services
- Bid Notices
- And more!
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CONTINUING EDUCATION
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
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SOURCES REFERENCED
- 2 ClearSeas Research, ENR Reader Preference Profile Study, March 2020
- 3 ENR AAM Consolidated Media Report, December 2019
- 4 Dodge Data & Analytics. Construction starts values forecast as of 2019 Q2 (based on history as of 2019 Q1)
- 5 Signet ENR AdProbe Report, May 2019
- 6 Media Owner’s Data, based on averages from July 1-August 15, 2020
- 7 Rider Levett Bucknall, 2020
- 8 Media Owner’s Data, based on averages from February 1, 2020 - July 31, 2020
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