One of the most noticeable absences at the World of Concrete trade show in Las Vegas earlier this month was Cemex — the third largest cement producer and largest in North America. In fact, the only trace of the Monterrey, Mexico-based firm this year was a truck on display in the Peterbilt exhibit painted with the company’s distinctive red, white and blue design.
Instead, Cemex held a series of meetings on Feb. 4 at its headquarters in Monterrey dubbed Cemex Day to outline the company’s financial situation and unveil its plans to weather the financial storm. The assessment by Cemex’s Chief Executive Officer Lorenzo H. Zambrano was understated but very much to the point.