New EcoDiesel Engine Boosts Fuel Economy on 2014 Ram Trucks
Chrysler's Ram brand has consistently placed third behind Ford and General Motors among pickup-truck consumers and fleet buyers alike. However, with a new focus on the commercial market and several key updates to its heavy-duty pickups, Ram in the past year has increased its pickup market share to 11% from 9%, its executives say. The incremental gain may not put fear into the hearts of the competition, but the momentum continues into the 2014 model year, which promises best-in-class fuel efficiency, handling and capability—as well as a number of pickup-truck firsts.