Automotive suppliers know they must do more to win over contractors than just hiring Sam Elliott's western drawl to talk up the trucks in commercials. That's why Chrysler's Ram division is boosting fuel economy and internet connectivity in its latest full-size pickup.
Earlier this month, Chrysler invited ENR to Nashville to kick the tires of the 2013 Ram 1500. We drove a half dozen variations across Music City, on nearby highways and over country back roads. Available in the fall, the 2013 Ram looks nearly identical to the current model, but you'll no longer find the "Dodge" name on this truck: The Ram 1500 logo on the front doors is now stacked to make room for custom signage, a detail that fleets may appreciate. Keyless entry now includes the tailgate lock and Rambox bed bins, a time-saver.