Case Construction Equipment is launching a new line of loader-backhoes that the Racine, Wis.-based manufacturer says will boost sales as the economy rebounds. Production of the new line was informed by a strategy of its parent firm, Fiat Group, which places a high priority on client involvement early in the design phase. Photo: Courtesy of Case Construction Equipment Case used Fiat’s product-development process to create a new line of loader-backhoes that has been designed with the customer’s needs in mind. While Case says it always has used customer feedback to guide product development, this higher level of interaction was initiated
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.