Guest Commentary: Images of projects are a critical component of any architect or engineer’s portfolio. Photos of completed work, perhaps plans and sketches for work-in-progress, floorplans and elevations are all stock-in-trade. Often, websites contain media files. Perhaps a PDF download of a notable press mention, or a video or audio file of an interview on a project, or a talk on a panel or at a conference.
All are great marketing assets. And online, all these photos, images, files, movies and sounds are all but invisible to search engines. Unless you make them otherwise.