Guest Commentary: Images of projects are a critical component of any architect or engineer’s portfolio. Photos of completed work, perhaps plans and sketches for work-in-progress, floorplans and elevations are all stock-in-trade. Often, websites contain media files. Perhaps a PDF download of a notable press mention, or a video or audio file of an interview on a project, or a talk on a panel or at a conference.All are great marketing assets. And online, all these photos, images, files, movies and sounds are all but invisible to search engines. Unless you make them otherwise.Search engines can't "read" anything but plain old
The growing need to collect, store and analyze the huge volumes of data collected from infrastructure project stakeholders is generating a new growth area for construction-sector firms, IT vendors and professionals.