Guest Commentary: Images of projects are a critical component of any architect or engineer’s portfolio. Photos of completed work, perhaps plans and sketches for work-in-progress, floorplans and elevations are all stock-in-trade. Often, websites contain media files. Perhaps a PDF download of a notable press mention, or a video or audio file of an interview on a project, or a talk on a panel or at a conference.All are great marketing assets. And online, all these photos, images, files, movies and sounds are all but invisible to search engines. Unless you make them otherwise.Search engines can't "read" anything but plain old
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.