The October 24th issue of ENR covered how social media is being leveraged in the construction industry. It’s an emerging story on how contractors, architects, and manufacturers are reaching new audiences and developing sales leads through tools such as LinkedIn, Twitter, and Facebook. Contrast these social media efforts with “social networking”, which is using these and other tools to extend your personal network. So for example, I use LinkedIn to manage my professional contacts and Twitter as a tool to share content and meet new people. These activities are essentially the digital version of professional networking, so in addition to
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.