One of the positive outcomes that firms report in using social media is building rapport with clients. Often, it evolves from teaming with them to help make information about projects available to the public.
Jeffrey M. Taub, senior marketing specialist for VHB + Eng-Wong, Taub (http://www.vhb.com), says his planning and transportation consulting firm has used Twitter to help promote many of its clients’ projects, as the clients themselves realize they can use Twitter to engage their communities. “We want to help them move away from static websites to more dynamic, interactive engagement with customers,” he says.