As more contractors and design firms build online presence and promote their brand via social media, some—but not all—are beginning to develop formal company policies and programs to guide employee behavior and manage risks.
Sporadic efforts have lately become an onrush, says Ronald Worth, chief executive officer for the Society of Marketing Professional Services, Alexandria, Va., who likens it to the adoption of the iPad. Still, Worth estimates only about 15% of those firms are producing company social media policies.