Image courtesy ENR Art Dept. Firms are increasingly using social media to build their company brand. Related Links: Social Media Reshape Job Hunting and Recruitment at Smith Group, CH2M Hill Hashtag This: Social Media Risks and Rewards in Construction VHB/Eng-Wong, Taub and PB: Building Client Relationships with Social Media In Social Media, Some Conversations Are Best Kept Private Water Social Networking Site Matches Water Providers With End Users Corps Finds Facebook Excels for Flood Emergency Communications As more contractors and design firms build online presence and promote their brand via social media, some—but not all—are beginning to develop formal company
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.