Graphic courtesy of Junta42 Have you ever picked up a company's brochure or flyer? Watched an infomercial or a shopping channel on television? Ordered a product DVD explaining the benefits of a new mattress or a vacation destination? Leafed through a company newsletter?These are just a few of the ways companies use content to market their products and services to customers.Content marketing is nothing new. Companies having been creating and distributing content for many years, both to attract new business and to retain existing customers. However, unlike traditional forms of marketing and advertising, using content to sell isn’t selling or
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.