Hoping to quickly stake out digital territory, some construction industry firms are trying out the newest social media tools. After the initial rush of enthusiasm, they soon realize signing up for everything all at once may not exactly pay off. Eventually they were able to glean from their early experiences a thoughtful approach to these rapidly populating applications. Photo: HOK HOK brought bloggers from its international offices to its St. Louis headquarters for hands-on training. Todd Andrlik, vice president of marketing and public relations at Leopardo Companies, Hoffman Estates, Ill., says industry firms should consider why social media works, what
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.