People expect more transparent, timely and useful information, especially from government. Make no mistake that if government doesn’t provide it, the public will find it somewhere else. That’s why it’s so important the construction industry understands it has the ability to engage the public using the latest non-traditional media tools. Already, many of the largest federal and state agencies are creating their own newsrooms; they are not only pushing out information but engaging in what is being called the Open Government Movement or Government 2.0.
In addition to offering traditional outreach via meetings, handouts and newsletters, public-relations professionals for infrastructure projects today must be able to use social media, video simulations and interactive websites. With this combination, governments at the local, state and federal level can provide the public news in the government’s own words. Media technology is an incredible strategic opportunity that is overlooked too often.