We no longer do five-year plans. We don’t do one-year plans. We do five-day plans, says Meg Whitman, former CEO of eBay. With the onslaught of new communication channels, the reality is you’re only going to get five minutes to get a statement together when a crisis hits. Every first-rate building professional knows the necessity of a good plan.
Well-defined plans are a huge portion of any project, but the plan shouldn’t stop with the building. You will face a crisis at some point. How you handle it is up to you. The good news is that a little pre-planning can go a long way, but you must first understand the changing landscape of the media.