The 2010 World Cup begins on June 10, when Mexico challenges South Africa in Soccer City Stadium in southwest Johannesburg, near the historic Soweto township. Thirty-two teams from around the world that have survived the qualifying rounds will contend for a share of the $17.6 million in prize money. However, even as the soccer stadiums project the image of a “new” South Africa, questions remain about the considerable infrastructure upgrades needed to raise the standard of living for millions of people.
More importantly, the players will compete for bragging rights in the world’s most popular sport. Where the championship trophy will reside for the next four years is a big deal. For the game’s itinerant superstars, accustomed to big paychecks from Europe’s top clubs, fans’ respect back home is a motivator without a price tag.