A disconnect between marketing and business development can always make it challenging for AEC firms to get work. But the problem can be acute during difficult economic times, said marketing experts at a think tank in New York City on Nov. 13. The event was organized by the SMPS Foundation, a nonprofit that promotes research and education. Source: Robert Buday, “Integratin g marketing and busines development in profesional services Firms: Findings from a 2007 Blom Group survey,” research report , Blom Group LLC, Dec. 2007. Managing Demand Creation: Who is in charge ? “The most vexing question” is why marketing
The growing need to collect, store and analyze the huge volumes of data collected from infrastructure project stakeholders is generating a new growth area for construction-sector firms, IT vendors and professionals.