Apple Store at West 67th Street and Broadway, New York, N.Y.
When Apple rolls out a new product, be it the latest iPhone or a new Manhattan retail location, consumers expect something exceptional. True to form, the store Apple planned for its $26 million West 67th Street location was its largest in North America, more spectacular—involving more challenges from a construction stand point—than any of its previous New York locations.
“As a client, Apple is extremely demanding—they expect perfection, anything else will not be tolerated, whether the paperwork or the process of construction,” says Shawn Taylor, the project executive for lead contractor Shawmut Design and Construction. “They say they built the perfect computer,” he adds. “So they want the perfect store.”