Book Reviews: 03/17/2010 Building for Boomers: Guide to Design and Construction 286 pages, $60 (McGraw-Hill, 2010) Just as baby boomers already have reshaped America’s cultural and political landscape, the generation of Americans born after World War II is now setting off major changes in the housing market. This book addresses boomers’ psychological needs and preferences. These two forces will shape expectations, both for the kinds of homes they are buying today and for those they may be purchasing in the future. Schriener, a former Engineering News-Record editor, and Kephart, an architect, look at the big picture as well as the details.
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.