Sales and marketing teams at A/E/C companies trying to build client relationships must communicate with each other and send the same message to clients, otherwise their efforts can be marginalized. When the team and management communicate with one another, they support a cohesive brand and function as one company, said speakers at a Society for Marketing Professional Services Foundation conference, held on April 13 in New York City."It is easy to see how you can do better work for clients when you're working as a team," said Robert Packard, managing partner at ZGF Architects LLP, a conference panelist. ZGF has
The market is generally healthy and steadily growing, and margins are up for large specialty contractors. Further, advances in design tools and owner demand for collaboration are giving subcontractors a seat at the table early on in projects.