The new $34-million Eleve Lofts & Skydeck is big on ideas and luxury, yet compact and efficient. When opened next month, the 170,000-sq-ft mixed-use project will feature one of the country's largest active roof and six levels of unique "micro-apartments" targeted at the emerging 20 to 34-yr-old Generation Y crowd of young professionals.
"This project came about in 2008 when [the economy] slowed down and we recognized from our developer clients that nobody was building projects primarily aimed at this group," says Gregory Parker, CEO of Huntington Beach, CA-based American Multifamily Inc. (AMF), which is leading the design-build project. "So we focused on them."