For the first time this year, marketers in the AEC community will be able to earn university graduate credits for advanced training in professional-services marketing.
At its annual conference, which drew 850 marketers and firm principals to Chicago on Aug. 24-26, the Society for Marketing Professional Services announced, in collaboration with the University of Maryland (UMD), the launch of the SMPS University Leadership Advancement Program. The course is geared toward mid-level marketers who wish to advance to the so-called C Suite, earning titles such as chief marketing officer.