To cover graffiti, municipal officials in Australia have been slapping beige paint on many public spaces. That trend spurred the graffiti artists to “take their own action against the beige whitewash,” restoring the colorful urban art, as one website demanded. Brisbane-based engineering firm Cardno Ltd. is also in the process of adding color to its beige persona, expanding its traditional geographical reach and offerings and raising its low profile to become a bolder, world-class contender. Wrapping itself in red, white and blue, the firm is making a targeted foray into the U.S. market as a base for ambitious global growth
Canada’s SNC-Lavalin has taken pains to repair its scandal-tainted brand as it pushes market growth and global expansion. In a cost-cutting move, the engineer-constructor giant soon will sell its much-photographed corporate headquarters property.